

In a word… EVIDENCE.
ROF has pioneered the use of established evidence-based medicine principles for marketing purposes. Our core belief is that strategic and marketing investment decisions should be made based on the level of evidence or support available. Our mission is to provide brand marketing teams with the tools they need to objectively evaluate the evidence at hand and to strengthen the support for key strategic and investment decisions moving forward.
Have You Integrated Your Buying Process with Your Brand Planning Process?
Most Brand Teams are checking the box with the investment in an elaborate ‘Buying Process Model.’ Why do I say that? These models go through excruciating detail of how customers move through the healthcare ecosystem for a specific disease state. Yet for all this detail, I rarely see the buying process model actualized in developing the brand plan.