Return on Focus

Overview: Return on Focus

At ROF, we’re constantly advising our clients that it’s more impactful for a brand to make fewer investments and do them well, rather than scatter resources across a multitude of efforts and end up sub-optimally funding many of them. So, in keeping with our own sage advice, we’ve created a focused set of core services to help you do just that.

Level of Evidence Appraisals

LOEs are the core of ROF and permeate all of our services. At the nucleus of our business model, we’re assessing the current level of evidence that supports your strategic and marketing efforts and delineating opportunities for strengthening that evidence at every step of the way.

Market-Focused Services

These are products designed to provide deeper insights into your market and strengthen the evidence supporting your professional or patient marketing investments.

Brand-Focused Services

These are products designed to optimize the strategic and communication framework for your brand in order to drive synergy through marketing efforts and partners.

Initiative-Focused Services

These are products designed to maximize core marketing investments through disciplined assessment and provide detailed action plans for remediation and improvement.

What We’re About

In a word… EVIDENCE.

ROF has pioneered the use of established evidence-based medicine principles for marketing purposes. Our core belief is that strategic and marketing investment decisions should be made based on the level of evidence or support available. Our mission is to provide brand marketing teams with the tools they need to objectively evaluate the evidence at hand and to strengthen the support for key strategic and investment decisions moving forward.

EVIDENCE bLOG

Have You Integrated Your Buying Process with Your Brand Planning Process?

Most Brand Teams are checking the box with the investment in an elaborate ‘Buying Process Model.’ Why do I say that? These models go through excruciating detail of how customers move through the healthcare ecosystem for a specific disease state. Yet for all this detail, I rarely see the buying process model actualized in developing the brand plan.