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    Majority of DTC Advertising Still Only Stimulates an ‘Inquiry’ NOT a Request – ROF Normative Update

    Majority of DTC Advertising Still Only Stimulates an ‘Inquiry’ NOT a Request – ROF Normative Update

    December 5, 2016

    DTC Advertising Actions

    Back in 2010, I authored a blog post using the patient data that my then 4-year old company had amassed challenging the conventional wisdom that direct-to-consumer advertising (DTCA) is effective at activating a brand request by patients exposed to the advertising. (more…)

    Six Essential Elements of Successful Specialty Brand Support Services

    September 30, 2016

    Number SixIt seems like every new product launching today is a specialty pharmaceutical that requires access via a network of specialty pharmacies. This access system introduces a hurdle not only for the patient and prescriber, but also for the manufacturer – streamlining the process from prescription generation by the physician to medication acquisition by the patient. (more…)

    Why Rare Disease Patients/Caregivers Require More Manufacturer Support Than Cancer Patients?

    May 16, 2016

    An interesting question recently arose from our launch readiness work for a rare disease client. The question was “Do rare disease patients and caregivers really require more manufacturer support than cancer patients?” My immediate answer was “Yes”, which lead to some disbelieving faces. If you think about it, I understand the skepticism. For example:

    Are rare disease patients sicker or do they fighter harder for their life than a cancer patient? – No.

    Is it any harder for rare disease patients and caregivers to afford their care than cancer patients? – No, probably not.

    Why then do I say that rare disease patients and caregivers require more manufacturer support? There were two main reasons supporting my belief. (more…)

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