EVIDENCE bLOG - Page 2 of 45 - Return On Focus Return On Focus | https://returnonfocus.com | Return On Focus

What We Think

EVIDENCE bLOG

Our evidence-based marketing approach provides us with a unique lens to observe and provide insights and commentary on industry news and common client experiences. Please note that any similarities of the events and insights provided here to your current brand situation are purely intentional and should not be considered coincidental. If you see yourself or your brand in any of the blog posts below, feel free to comment and tell us about your experiences.

Why Rare Disease Patients/Caregivers Require More Manufacturer Support Than Cancer Patients?

An interesting question recently arose from our launch readiness work for a rare disease client. The question was “Do rare disease patients and caregivers really require more manufacturer support than cancer patients?” My immediate answer was “Yes”, which lead to some disbelieving faces. If you think about it, I understand the skepticism. For example:

Are rare disease patients sicker or do they fighter harder for their life than a cancer patient? – No.

Is it any harder for rare disease patients and caregivers to afford their care than cancer patients? – No, probably not.

Why then do I say that rare disease patients and caregivers require more manufacturer support? There were two main reasons supporting my belief. Read On

Overcoming Physician Decision Fatigue

Busy DoctorOur industry is making significant progress in many therapeutic areas, especially with the promise of immuno-therapies and personalized medicine. However, even with these advances, prescribing inertia or as one client calls it ‘muscle memory prescribing’ continues to be a significant competitive threat to new product launches. I believe the reason for this inertia is “decision fatigue.”

Most marketers lack a sincere appreciation for the number of prescribing or prescribing-like decisions that the average physician has to make in a single day. The processes that Clients traditionally engage in to develop or examine positioning and marketing strategy often look at prescribing without this important context, even with the ubiquitous multiple page buying process in hand. Read On

5 Market Research Changes Necessary to Be Successful in Rare Disease Markets

Market ResearchSuccessfully developing and validating brand positioning and strategy in rare disease markets, whether with physicians or patients, requires a different set of market research practices. At ROF, we have identified five key distinctions that marketing and market research directors need to account for prior to implementing validation plans in these smaller markets: Read On

Follow us on
Pinterest Twitter slideshare
Contact Us
XXX

Powered by WordPress