Who We Are « Return On Focus --- http://returnonfocus.com --- Return On Focus

    Who We Are

    Two highly skilled and experienced marketing experts that have been applying the principals of Evidence-Based Marketing for more than 8 years lead the ROF team.

    Dan Reinhardt

    Industry experience

    • Over 20 years of client and supplier-side marketing experience
    • Founded, led and sold successful brand positioning company
    • Created ROF in 2006 with the level of evidence philosophy based on the underlying need in the biopharmaceutical industry

    Core Belief

    • Most Clients have too many strategic ambitions that are poorly supported and sub-optimally resourced, making it nearly impossible to successfully execute

    Passion

    • Critically examining “grandfathered” strategies and “tenured” investments to make way for what truly works for your brand

    Follow me on Twitter @danreinhardt

    Abby Manning

    Industry experience

    • Over 15 years of client and supplier-side marketing experience
    • 8+ years of focus on Integrated Pharmaceutical Marketing

    Core Belief

    • There is no lack of pharmaceutical and biotechnology marketing evidence, only a lack of forensic marketers to make sense of it

    Passion

    • Finding an unexpected “nugget” during an analysis that changes the way we view a product or market
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