Who We Are
ROF maintains a diversely skilled brain trust assembled to address the varied challenges indicative of evidence-based marketing.
Dan Reinhardt
Industry experience
- Almost 20 years of client and supplier-side marketing experience
- Founded, led and sold successful Brand Positioning Company
- Created ROF in 2006 with the level of evidence philosophy based on the underlying need in the biopharmaceutical industry
Core Belief
- Most Clients have too many initiatives that are all sub-optimally funded, hampering the identification and subsequent maximization of the best ideas
Passion
- Applying the level of evidence taxonomy across multiple brands and various disease states to develop normative insights
Follow me on Twitter @danreinhardt
Kirsten York
Industry experience
- Over 17 years of pharmaceutical marketing experience with a unique fusion of strategic and creative expertise
- Extensive skill in crafting communication platforms and resulting expressions that drive desired change in target audience behavior
Core Belief
- Distinct message hierarchy exists for every brand that is rarely uncovered and communicated by Clients through traditional means
Passion
- Increasing the level of evidence behind branded and unbranded content strategies
Abby Manning
Industry experience
- Nearly 10 years of client and supplier-side marketing experience
- 8+ years of focus on Integrated Pharmaceutical Marketing
Core Belief
- There is no lack of marketing evidence, only a lack of forensic marketers
Passion
- Examining new and existing evidence to optimize strategic and promotional initiatives