Abby Manning - Return On Focus Return On Focus --- --- Return On Focus

    Abby Manning

    Abby Manning

    January 30, 2014

    Industry experience

    • Over 15 years of client and supplier-side marketing experience
    • 8+ years of focus on Integrated Pharmaceutical Marketing

    Core Belief

    • There is no lack of pharmaceutical and biotechnology marketing evidence, only a lack of forensic marketers to make sense of it


    • Finding an unexpected “nugget” during an analysis that changes the way we view a product or market

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