Dan Reinhardt, ROF’s Founder, President, and strategic visionary. Abby Manning, ROF’s Managing Partner and overall strategic guru

Two highly skilled marketing experts with more than 20 years of manufacturer and supplier side experience lead the ROF team.

Dan Reinhardt

Introducing Dan Reinhardt, ROF’s Founder, President, and strategic visionary. Dan is a serial entrepreneur and OG industry connector who thrives on solving strategic challenges for pharmaceutical and biotechnology brands to help put them on their optimal strategic path. Despite his accomplishments, Dan may be best known as a “human marketing analog database” based on his unparalleled promotional memory. When he’s not envisioning a new path for your brand, Dan loves hiking with his wife and watching Arsenal games with his 2 sons. He has also never met a fast car or a racket sport that he doesn’t like. With Dan on your strategic team, you’ll be ready to tackle any strategic challenge. You can follow Dan and his latest insights on LinkedIn.

Abby Manning

Meet Abby Manning, ROF’s Managing Partner and overall strategic guru. While she can help you uncover the optimal positioning for your brand, outline the key strategic implications of your latest market research, or write a cheeky blog post, her true superpower is listening to a large group of people talk at once and capturing the salient points of the discussion in real time. When Abby’s not at work, she’s most likely spending time with her husband and four children or slinging barbells at the gym. While she’s a straight shooter and even a bit sassy, her robust experience and Midwestern charm make her an asset to any team.

Our passion for following the evidence extends beyond our analyses to our clients and their products. We love what we do, and we want our clients to enjoy the process as much as we do.