Ultimately, launching a new brand or changing a brand’s trajectory requires behavior change on the part of physicians and patients. Behavior change is difficult, and most people actively try to avoid it. In our communication and strategic work, ROF excels are creating the strategic environment necessary to unlock your brand’s full potential. Our process is guaranteed to push you and your team outside of your collective comfort zone, because if we’re not willing to get a little uncomfortable, how can we expect to drive behavior change in your customers.