Solution oriented. Focus guaranteed.
Return on Focus (ROF) is strategic marketing consultancy focused on telling compelling brand stories that ultimately get the right medicines to the right patients.
ROF has developed a unique approach that allows us to uncover each brand’s strategic value within its specific market. We then focus on helping marketers define the positioning, core messages, and strategic steps necessary to own that value in the minds of their customers by employing the principles of evidence-based marketing.
ROF works with various pharmaceutical and biotechnology companies, including Fortune 500 manufacturers and small biotechs preparing to launch their first new molecular entity. Over the past 5 years, we’ve worked with more than 40 companies, including 7 of the top 10 and 14 of the top 50.
Regardless of your size or strategic challenge, when you work with ROF, we guarantee we’ll help create the positive tension necessary to ask and answer the most important strategic questions for your brand.