I recently heard a client say, “That’s not an advocacy group!” This was in response to ROF sharing with the Client a key Facebook community focused exclusively on the education and empowerment of people with a specific disease. How is this not an advocacy group? Their expressed goals are to educate others about the disease, push for more funding, and be a more active voice in the community. What then is the definition of advocacy?
Employing our evidence-based marketing philosophy, we actively uncover organic advocacy groups with passionate leaders focused on energizing a community of people affected by a common disease. Our Clients who have been touched by these individuals know the true definition of an advocacy group.
Don’t be confined by traditional definitions…you might miss out on a great opportunity.Google+