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	<title>Return On Focus &#187; non-adherence</title>
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	<description>Evidence-Based Marketing</description>
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		<title>Are You Knowingly Practicing Drive-By Adherence?</title>
		<link>http://returnonfocus.com/what-we-think/drive-by-adherence/</link>
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		<pubDate>Mon, 17 Jan 2011 02:02:45 +0000</pubDate>
		<dc:creator>dreinhardt</dc:creator>
				<category><![CDATA[Patient Marketing]]></category>
		<category><![CDATA[What We Think]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[adherence]]></category>
		<category><![CDATA[co-pay cards]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[non-adherence]]></category>

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		<description><![CDATA[The acquisition versus adherence patient pendulum has swung back to adherence. But, is the equation for adherence marketing as simple as many believe? Adherence = CRM + co-pay card. We call this ‘drive-by adherence marketing.’ The concept is that you speed by your most promising customers – the newly initiated – and you spray them [...]]]></description>
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