What We Think

Industry experience

• Over 20 years of client and supplier-side marketing experience
• 10+ years of focus on Integrated Pharmaceutical Marketing

Core Belief

There is no lack of pharmaceutical and biotechnology marketing evidence, only a lack of forensic marketers to make sense of it

Passion

Finding an unexpected “nugget” during an analysis that changes the way my clients view their product or market

Industry experience

• Over 25 years of client and supplier-side marketing experience
• Founded, led and sold successful brand positioning company
• Created ROF in 2006 with the level of evidence philosophy based on the underlying need in the biopharmaceutical industry

Core Belief

Most Clients have too many strategic ambitions that are poorly supported and sub-optimally resourced, making it nearly impossible to successfully execute

Passion

Critically examining “grandfathered” strategies and “tenured” investments to make way for what truly works for your brand

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