We continue to hear how ‘great ideas’ ultimately get killed in executive MLR (medical/legal/regulatory) review. A common thread in most of these stories is the fact that executive MLR is reviewing a near finished product presented in an almost go/no go decision.
With little vested interest, it’s easy to see why the knee-jerk reaction is to turn away anything remotely innovative. Bringing executive MLR, however painful, into the idea genesis process early on has shown much more dramatic results for our Clients.
Get MLR into the kitchen. Let them see your recipe BEFORE you start baking your cake. Participation in the recipe creates ownership and optimizes the opportunity for a blue-ribbon baking award!Google+